Branding for a fresh yuzu alcopop.
PACKAGING ASSIGNMENT
Alcopops have long been presented as fluorescent party drinks that hold little appeal beyond parties for those in their late teens and early twenties. The intention behind this packaging design is to convey that sophistication and taste can go hand-in-hand. The simplicity of the packaging reflects the contents, which are refreshing, light and delicious. With a perfect handcrafted formula, this beverage is beautifully balanced with a dark allure.
Stitched Yuzu stuns whether on store shelves or in hands at parties.
Grain in the hand to drink in the can.
Koji Brewing Co. is about reinventing the reputation of alcopop drinks, and showing that they can reach a more sophisticated, artisanal and refined standard. Koji aims to produce products that individuals would happily seek out as a small, refreshing drink at home and as a party drink. Their products are fun and enticing, aimed at younger drinkers but also polished enough for an elder female demographic.
Matte Full Bottle Wrap Variation
Design Elements Etched and Screen Printed on Glass Bottle
Bottle Cap Concepts