Meet Ponder, the shopping assistant that makes you think twice so you only buy once.

Concept Pitch | UTS x Google Creative Lab 2020

 

We all have that chair. You know, the chair. Or that drawer, or closet or room. The representation of true materialism that seems to grow and sustain itself no matter how many attempts are made to clear that space. 

The truth is, we buy a lot of stuff. It’s what makes the economy grow. Its necessity. It’s boredom. It’s therapy. But online shopping for millennials has become a new challenge, for how convenient, casual and comforting it is.

That’s where this conceptual Google Chrome Web Extension comes into play. Ponder lets people know what they own so they don’t buy more stuff.

 

Easy. Efficient. Mindful.

This project was made in collaboration with Carmen Yeh, Eva Kim and Catherine Jaworski.

Concept Development: Carmen Yeh, Eva Kim, Katherine Chen and Catherine Jaworski
Starring: Eva Kim // Voice Over by: Katherine Chen //
Edited by: Katherine Chen // Graphics and Animation by: Carmen Yeh

 
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