crumbs.

BRANDING ASSIGNMENT

Nestled in Darling Square, Crumbs is a dessert store that caters to a younger crowd eager for a sweet treat. With a tendency towards hints of grunge and street aesthetics, this store embraces a more liberal approach to food. With later opening hours, boozy and bizarre flavours and a constantly changing menu, we like to have fun, and bonus if it tastes damn good. 

The brief was to create a high-end dessert store to compete with the likes of Black Star Pastry and KOI, and create the brand identity and elements to flesh it out.

The creative process around the visual elements was largely hand-generated. Each illustration was conceived, sketched and then rendered as stencils. From there, the layers were constructed with spray paint and then digitised for application.